{"id":19486,"date":"2026-05-18T11:32:43","date_gmt":"2026-05-18T11:32:43","guid":{"rendered":"https:\/\/www.f5tci.com\/?p=19486"},"modified":"2026-05-18T11:32:43","modified_gmt":"2026-05-18T11:32:43","slug":"o-centro-do-bi-e-dos-dados-esta-a-mudar","status":"publish","type":"post","link":"https:\/\/www.f5tci.com\/en\/2026-05-18_o-centro-do-bi-e-dos-dados-esta-a-mudar\/","title":{"rendered":"Is the center of BI and data shifting?"},"content":{"rendered":"<div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5>For years, the dashboard was the central metaphor of BI and data.<\/h5>\n<p>Building a good dashboard used to be a sign of analytical maturity. The platform was the product, and knowing how to navigate it was a valued skill.<\/p>\n<p class=\"translation-block\"><strong>\u201cThe center of gravity in BI may now be starting to shift<\/strong> and probably not in the way most organizations expected. With the rise of the <strong>MCP<\/strong> (Model Context Protocol), the <strong>AI agents<\/strong>  , and conversational interfaces, the most important question is no longer how we present data. <strong>The real question becomes: do we truly understand what our data means?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The latest evolutions in platforms like <a href=\"https:\/\/www.qlik.com\/us\/news\/company\/press-room\/press-releases\/qlik-extends-analytics-from-answers-to-agentic-action\" target=\"_blank\" rel=\"noopener\">Qlik Cloud<\/a><span aria-hidden=\"true\" class=\"ms-0.5 inline-block align-middle leading-none\"><\/span> and <a href=\"https:\/\/community.fabric.microsoft.com\/t5\/Fabric-Updates-Blogs\/Agentic-Fabric-How-MCP-is-turning-your-data-platform-into-an-AI\/ba-p\/5172009\" target=\"_blank\" rel=\"noopener\">Microsoft Fabric<\/a><span aria-hidden=\"true\" class=\"ms-0.5 inline-block align-middle leading-none\"><\/span> reinforce the same trajectory. Qlik\u2019s MCP Server, Qlik Answers, its agentic experiences, and Microsoft\u2019s accelerating investment in Copilot, semantic models, and OneLake\u2011native agents signal a decisive shift in how users engage with enterprise data: away from manual navigation and toward contextual, natural\u2011language interactions built on governed semantic models.<\/p>\n<p><strong>Something in this relationship is indeed changing.<\/strong>Not abruptly, but in a way that is structural enough to deserve the attention of any organization that invests seriously in analytics.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5><strong>What exactly are we talking about when we talk about MCP?<\/strong><\/h5>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">MCP is not just another conversational interface on top of dashboards. It is an open protocol, adopted across virtually the entire relevant data ecosystem in 2025. It is not the bet of a single vendor. It is shared infrastructure, and that is precisely why the shift it introduces is structural, not incremental.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">The most significant shift may be something else entirely: the ability to consume analytical capabilities outside the BI platform itself. For years, access to enterprise data depended on dashboards, filters, and manual navigation. With MCP, AI agents can now query semantic models, business context, and governed data directly,  without the user ever opening a traditional analytics tool.<\/p>\n<p data-start=\"1338\" data-end=\"1391\">A manager can simply ask an assistant: \"<span style=\"font-size: 16px;\">What were last quarter\u2019s margins by region?\"<\/span><\/p>\n<p data-start=\"1468\" data-end=\"1514\">And receive an answer built from <span style=\"font-size: 16px;\">semantic models, <\/span><span style=\"font-size: 16px;\">certified metrics, <\/span><span style=\"font-size: 16px;\">access permissions, <\/span><span style=\"font-size: 16px;\">business context and <\/span><span style=\"font-size: 16px;\">governance.\u00a0<\/span>Without opening dashboards or navigating interfaces.<\/p>\n<p><strong>The user no longer needs to adapt their thinking to the structure of the tool, the system now interprets the context of the decision.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"384\" src=\"\/wp-content\/uploads\/2026\/05\/conversational.webp\" class=\"vc_single_image-img attachment-large\" alt=\"\" srcset=\"\/wp-content\/uploads\/2026\/05\/conversational.webp 672w, \/wp-content\/uploads\/2026\/05\/conversational-300x171.webp 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5><strong>What changes and what remains:<\/strong><\/h5>\n<p>Dashboards are not going away. But the most vulnerable segment appears to be what we might call \"administrative BI\": reports built to answer repetitive questions and pages filled with dozens of KPIs that are rarely consulted.<\/p>\n<p>When an agent can answer directly from governed data, part of that layer becomes redundant. Yet there are contexts where visualization remains extremely relevant. Operations, logistics, and retail teams still depend on immediate visual reading:<\/p>\n<ul>\n<li>alertas;<\/li>\n<li>heatmaps;<\/li>\n<li>time series;<\/li>\n<li>anomaly detection;<\/li>\n<li>continuous operational monitoring.<\/li>\n<\/ul>\n<p>Similarly, management teams continue to align through scorecards and visual storytelling. And the detection of complex patterns, as distributions, dispersion, correlations, and outliers, remains a domain where visual analytics still holds clear advantages over natural language.<\/p>\n<p>The most reasonable conclusion is not the disappearance of the dashboard. It is its eventual shift in role. Dashboards stop being the center of the analytical experience and become one of several delivery mechanisms for business intelligence.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"384\" src=\"\/wp-content\/uploads\/2026\/05\/dashboard-analytics.webp\" class=\"vc_single_image-img attachment-large\" alt=\"\" srcset=\"\/wp-content\/uploads\/2026\/05\/dashboard-analytics.webp 680w, \/wp-content\/uploads\/2026\/05\/dashboard-analytics-300x169.webp 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5><strong>The real problem is not technological.<\/strong><\/h5>\n<p>When an agent answers: \"margin dropped by seven percent\", the critical question is no longer \"which chart?\" but rather: \u2018\"who defined margin?\" and \u2018\"is that definition consistent across the organization?\u2019\"<\/p>\n<p>Concepts such as <span style=\"font-size: 16px;\">revenue, <\/span><span style=\"font-size: 16px;\">churn, <\/span><span style=\"font-size: 16px;\">active customer, <\/span><span style=\"font-size: 16px;\">margin,\u00a0<\/span>stop being merely technical metrics. They become strategic assets. Because, as we\u2019ve already discussed, <a href=\"https:\/\/www.f5tci.com\/en\/2026-04-24_ecossistema-ia-microsoft-valor-caos\/\" target=\"_blank\" rel=\"noopener\">in previous topics,<\/a>an AI trained on weak or inconsistent definitions doesn\u2019t minimize error, it magnifies it, packaged with the illusion of precision.\u201d<\/p>\n<p>For years, many organizations concentrated their effort on visualization tools. The layer of meaning, semantic governance, metric ownership, business vocabulary was often solved implicitly, dashboard by dashboard, team by team. In the new paradigm, that approach no longer scales.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5><strong>Security: the most underestimated topic.<br \/>\n<\/strong><\/h5>\n<p>As AI agents begin interacting directly with enterprise platforms, the risks become significantly more complex than in traditional BI. Plausible but incorrect answers, loss of auditability\u2026 The most dangerous risk in analytics is not the technical error itself, but the wrong answer that sounds convincing.<\/p>\n<p>Therefore, the responsible adoption of this paradigm requires robust foundations:<\/p>\n<ul>\n<li>granular access control;<\/li>\n<li>full auditability of interactions;<\/li>\n<li>context validation;<\/li>\n<li>consistent governance;<\/li>\n<\/ul>\n<p>MCP increases the dependency on a strong data governance strategy.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5><strong>What fundamentally changes for data teams?<\/strong><\/h5>\n<p>\u201cIf this transition materializes, the value of BI teams may progressively shift. From the ability to build dashboards to the ability to govern meaning, certify metrics, and manage business vocabulary. To structure consistent semantic layers and create data products designed not only for human consumption but also for AI agents. Perhaps the most important change is not technological, it is organizational.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_right\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"300\" src=\"\/wp-content\/uploads\/2026\/05\/digital-audit-verification-252x300.jpg\" class=\"vc_single_image-img attachment-medium\" alt=\"\" srcset=\"\/wp-content\/uploads\/2026\/05\/digital-audit-verification-252x300.jpg 252w, \/wp-content\/uploads\/2026\/05\/digital-audit-verification.jpg 768w\" sizes=\"(max-width: 252px) 100vw, 252px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5><strong>In summary:<\/strong><\/h5>\n<p>MCP won\u2019t make dashboards disappear, but it may remove the need to browse them to get to the right answer, and that fundamentally shifts BI\u2019s center of gravity:<\/p>\n<ul>\n<li>from interface to semantics;<\/li>\n<li>from visualization to governance;<\/li>\n<li>from navigation to context.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_blue vc_separator-has-text\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><h4>The future of BI may belong to the organizations that most effectively govern the enterprise meaning embedded in their data.<\/h4><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div><\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<div class=\"integrio_module_button wgl_button wgl_button-xl acenter\"><a class=\"wgl_button_link\" href=\"https:\/\/www.f5tci.com\/en\/contacts\/\" title='Contacts' target=\" _blank\">Let's Talk?<\/a><\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class =\"integrio_module_spacing\"><div class=\"spacing_size spacing_size-initial\" style=\"height:30px;\"><\/div><\/div>  \n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Durante anos, o dashboard foi a met\u00e1fora central do BI e dos dados. Construir um bom dashboard era sinal de maturidade anal\u00edtica. A plataforma era o produto, e saber naveg\u00e1-la era uma compet\u00eancia valorizada. O centro de gravidade do BI pode estar agora a come\u00e7ar a mudar e provavelmente n\u00e3o da forma que muitas organiza\u00e7\u00f5es [...]","protected":false},"author":1,"featured_media":19485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189],"tags":[],"class_list":["post-19486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advancedanalytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O centro do BI e dos dados est\u00e1 a mudar? - F5tci<\/title>\n<meta name=\"description\" content=\"O MCP, os agentes de IA e o analytics conversacional est\u00e3o a transformar o BI, o dashboard e a forma como organiza\u00e7\u00f5es interagem com dados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.f5tci.com\/en\/2026-05-18_o-centro-do-bi-e-dos-dados-esta-a-mudar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O centro do BI e dos dados est\u00e1 a mudar? 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